
Sarasota, Florida Color correction specialist
5.0 from 100+ Google reviewsLove your hair.
Every time
you leave.
Color correction, beautiful highlights and thoughtful cuts, from a stylist with 20+ years behind the chair.
New here? Save 15% on your first visit.
Mention the offer when you come in.
A little refresh. A whole new look.
What brings you in?
Cut & style
A fresh shape, a tidy-up, or a beautiful blow dry.
Find your appointmentColor & correction
From a root refresh to fixing color that went wrong.
Explore colorSmooth & soften
Explore keratin and protein smoothing with Heidi.
Explore treatmentsBridal & occasions
Hair and makeup for a day worth remembering.
Talk to HeidiThe work speaks for itself
Fresh from Heidi’s chair.
Real clients, photographed in the studio. Slide the line across each photo to compare before and after.
Before & after 1 of 4
From brassy to bright
Grown-out, brassy blonde, lifted into bright, blended highlights.
Before & after 2 of 4
Bold, bright dimension
Faded brown with brassy old highlights, now bright silver ribbons and a sharp stacked bob.
Before & after 3 of 4
Gray, softly blended
Grown-out gray and brassy ends, blended into soft silver with a fresh, blunt bob.
Before & after 4 of 4
Long blonde, smooth again
Frizzy, washed-out platinum, now smooth, glossy blonde with soft depth at the root.
More from the chair

More from this visit: Up close

More from this visit: Video

More from this visit: From behind









A personal appointment, from start to finish
Your hair.
Heidi’s attention.
A good appointment starts with being heard. At her Sarasota studio, Heidi gives you one-on-one attention, starting with a conversation about the look you want.
Whether you’re here for a simple trim, fresh color, smoother hair, or wedding-day styling, the goal is a look that feels like you. Your price is confirmed before the service begins, so you know what to expect.
Look & feel beautiful.
Book with Heidi“Heidi worked some magic on my highlights… I was so happy my highlights came out perfect from the get-go.”
Google review
“I had my first appointment with Hair by Heidi and I was very happy with how she colored and styled my hair. She listened carefully to my preferences… I’ve already made my second appointment and I’m looking forward to seeing her again.”
“She recommended that I grow out my highlights for a few months and come back to her to have blended highlights. She said it would be healthier… It looks natural and feels great!”
“My haircut grew in very nice that I could go longer between haircuts than I could before.”
Your next appointment
Services & prices.
Find your service below and book it directly. Prices start here; your final quote depends on your hair and the look you want. Heidi confirms it before your service begins.
Not sure what to book? Talk to HeidiYour first visit
Your first visit,
done properly.
New clients save 15% on their first visit. Mention it when you come in.
Here’s what to expect.
- Choose your appointment. Book online any time, or call Heidi.
- Talk it through with Heidi. Your visit starts with a consultation, and she confirms your price before any work begins.
- Enjoy your new look. Heidi takes care of you from the first conversation to the final style.
The 15% isn’t applied automatically and can’t be added after checkout.
Book your visitGood to know.
Still have a question? Call or text Heidi at (941) 666-1049.
I’m not sure which service to book. What should I do?
Call (941) 666-1049 and talk through the result you want with Heidi, or text her a photo of your hair. For color, smoothing, extensions, or bridal styling, your hair history and inspiration can help her recommend the right appointment.
What’s the best way to reach Heidi?
Call or text (941) 666-1049. Heidi is often with a client, so if she can’t pick up, leave a voicemail or send a text and she’ll get back to you between appointments. You can also book online any time.
How do I book?
The easiest way is booking online. It’s open 24/7, shows live availability and needs no deposit. Same-day openings can be booked up to an hour ahead. Prefer to talk it through? Call (941) 666-1049 or send Heidi a text.
Need to change or cancel?
Please let Heidi know at least 24 hours ahead. You can reschedule online or text (941) 666-1049.
Is there a new client offer?
Yes. New clients receive 15% off their first visit. To redeem it, just mention the offer when you come in for your appointment. It isn’t applied automatically and can’t be added after checkout, so a quick mention is all it takes.
Why do prices show a “+”?
Listed prices are starting points. Length, density and the result you’re after all affect time and product, so your exact quote is confirmed at your consultation, before any work begins.
Which smoothing treatment is right for me?
Keratin and protein smoothing both start at $350. Allow about 3 hr 20 min for keratin and 3 hr 10 min for protein smoothing. The right choice depends on your texture, hair history, and the finish you want. Call or text Heidi if you’re unsure which treatment to book.
Do you do hair extensions?
Yes. Extensions begin with a complimentary consultation, so you can talk through length, color match and cost before committing. Call or text Heidi to set it up.
Do you offer bridal and event styling?
Yes. Call or text Heidi to discuss your date, inspiration, and the styling or makeup you need. She can help you choose the right appointment and confirm pricing.
Where are you, and is parking easy?
Heidi’s studio is inside Phenix Salon Suites at 6405 Initiative Blvd, Suite 119, Sarasota, FL 34240, just off I-75 at Fruitville Road. Heidi works by appointment only, so book first, then head inside Phenix Salon Suites and find her in Suite 119. Parking is right outside the door. A map, directions and hours are just below.
Questions? Talk to Heidi
Call or text Heidi.
(941) 666-1049Heidi is often with a client. If she can’t pick up, leave a voicemail or send a text, and she’ll get back to you between appointments.
Your Sarasota hair studio
Find the studio.
Inside Phenix Salon Suites6405 Initiative Blvd, Suite 119
Sarasota, FL 34240
- By appointment only. Head inside Phenix Salon Suites and find Heidi in Suite 119.
- Just off I-75 at Fruitville Road.
- Easy parking right outside the door.
Hours
| Monday | Closed |
| Tuesday to Friday | 9 AM to 7 PM |
| Saturday | 9 AM to 4 PM |
| Sunday | Closed |
Good hair starts with a conversation
Make time
for yourself.
- Book online, day or night
- A consultation before every service
- 20+ years behind the chair
5.0 from 100+ Google reviews
